We are in agroindustry, dealing with a commodity from its sourcing to the export of the ready-to-be-consumed good. We work with people all along the value-chain, from the producers to the end-consumers, together with other financial and/or technical partners.
Our language is: transparency, impact, traceability, safety, quality, thrivingness
The only real qualification for this position is that the candidate can get the job done, as evidenced by having gotten a similar job done with another company.
Building an expert marketing team from the ground up
Delivering strong performance across digital channels by leading with consumer insights Establishing solid brand / product management processes
Collaborating across time zones
THE IDEAL CANDIDATE
• Is Results driven
• Is Mission Driven
• Understands that (1) drives (2)
• Prefers the action of a scrappy, challenger brand to that of a larger brand.
• Gets excited to figure out how things work, and find ways to make them work better
• Does not accept the status quo.
• May be a bit of a misfit.
• Will sense this opportunity as more of a calling than a job.
• Wants to Build Something that Endures
• Is fluent in English with superior written and oral communication skills
• Has a foundational understanding of the American digital landscape and key cultural drivers, or demonstrates the curiosity, adaptability, and commitment to quickly acquire this depth of knowledge
REQUIRED SKILLSET
The candidate must have a strong base of marketing and management experience where they have demonstrated their ability to build and lead a successful team that delivers against aggressive business objectives. The candidate must be curious, collaborative, and resourceful to contribute to the marketing strategy and ongoing refinement of the executional playbook. That playbook needs to include:
1. Contributing to our understanding of our core and growth consumers
2. Building brand love and advocacy
3. Leveraging social media and partnerships to reach and engage new consumers
4. Building a strong bottom funnel that inspires brand love, loyalty, and topline growth
5. Developing scalable marketing frameworks that maintain quality standards while increasing impact and efficiency
6. Managing, coaching and developing Marketing talent
7. Data-based decision making
8. Intuition-based decision making
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